Scaling a Travel-Tech Platform from 7K to 150K Monthly Organic Visits

Situation

Teleport is a travel-tech platform helping users discover and plan trips. When I started, the site had about 7,000 monthly organic visits — almost entirely from a narrow set of branded or generic terms, with very little presence in country-specific or destination searches.

The core problem:

• No country-based keyword strategy. The site was targeting generic travel terms instead of how real travellers search by destination and intent.
• Large content gaps — competitors were ranking for thousands of destination and trip-planning queries that Teleport had no content for.
• International organic potential was nearly untapped.

What I Did

1. Country-Based Keyword Planning

• Mapped out keyword demand country by country — separating transactional travel intent (flights, hotels, visas) from informational intent (what to do, when to go, how to get there).
• Prioritised countries by search volume, competition level, and existing site authority to find the quickest wins.
• Built a keyword universe covering destination pages, trip guides, and comparison content for each target market.

2. Content Gap Analysis

• Identified hundreds of topics where competitors were ranking but Teleport had no content.
• Prioritised gaps by traffic potential and how well they matched the platform’s core product.
• Created a content plan to fill the most valuable gaps first — destination guides, country-specific travel tips, and itinerary content.

3. Content Production & Optimisation

• Worked with the content team to produce and optimise destination pages and guides targeting the identified keyword gaps.
• Built internal links between country pages, destination guides, and relevant platform features.
• Ensured each page answered the specific intent behind the keyword — not just included the term.

Results

• Monthly organic sessions grew from 7,000 to 150,000 — a 21x increase driven entirely by organic search.
• The site established a consistent presence across multiple international markets.
• Content gap analysis and country-based planning became the repeatable framework used for ongoing growth.